Monday, 19 January 2015

Group Decision Making Techniques:



Group Decision Making Techniques:

Interacting Group:

  • Typical groups, in which members interact with each other face to face.
  • Rely on both verbal and non-verbal interaction to communicate with each other.
  • Pressure on individual members towards conformity of opinion.

Brainstorming:

  • An idea generation process that specifically encourages any and all alternatives, while withholding any criticism of those alternatives.
  • No criticism allowed. Every alternate is discussed.

Nominal Group Technique:

  • Restricts discussion or interpersonal communication during the decision-making process, hence, the term nominal.
  • Group members are physically present, as in a traditional committee meeting, but members operate independently. Specifically, a problem is presented and then the following steps take place:
    • Members meet as a group, but before any discussion takes place, each member independently writes down his or her ideas on the problem.
    • After this silent period, each member presents one idea to the group. Each member takes his or her turn, presenting a single idea until all ideas have been presented and recorded. No discussion takes place until all ideas have been recorded.
    • The group now discusses the ideas for clarity and evaluates them.
    • Each group member silently and independently rank the ideas. The idea with the height aggregate ranking determines the final discussion.
Advantage:
Nominal group does not restrict independent thinking, as does the interacting group.
(Ref: Organization Behavior- S.P.Robbins)

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